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    Connecting With Your Audience One Email At A Time
    colorcodedcreative
    • Jul 21, 2021
    • 2 min

    Connecting With Your Audience One Email At A Time

    Why do I need an email list? What would I even say in a monthly email? Do people want to hear from me? Don't they just want to see the art? These are all valid and popular questions I get when I start to talk about email lists. But your email list is the life-blood of your business. As artists, we spend a lot of time trying to find and cultivate collectors for our work - hopefully those that return time and time again. Some of us spend a lot of time on social media trying to
    17 views0 comments
    Art Festivals: During and After A Show
    melissahelene
    • Jul 1, 2021
    • 8 min

    Art Festivals: During and After A Show

    After participating in my first two juried art festivals of summer 2021, it feels very appropriate and timely that we are discussing what to expect when you show your work at an art festival and the things to do afterward. This is part three of my series about juried art festivals - if you missed part one (applying) or part two (preparing), be sure to check those out too! Let's dive in! LOAD IN: each festival will have specific instructions for how and when to arrive to their
    66 views0 comments
    Preparing for a Juried Art Festival
    colorcodedcreative
    • Jun 10, 2021
    • 5 min

    Preparing for a Juried Art Festival

    Welcome to part two of my series all about juried art festivals! (If you missed the first one, head over to read all about Applying to Juried Art Festivals.) Today I'm talking about the preparation phase, which includes everything from making artwork to sell at the event, travel arrangements, gathering supplies, preparing for weather, and more. Let's jump in! One of the first stages to preparing for a juried art festivals is CREATING THE ARTWORK that you will display and sell
    67 views0 comments
    The Ins and Outs of Applying to Juried Art Festivals
    melissahelene
    • Jun 3, 2021
    • 6 min

    The Ins and Outs of Applying to Juried Art Festivals

    Welcome to my three part series about juried art festivals! This first section will be all about applying for shows - the research process, organizing your data, preparing to submit applications, paying fees, and tracking important dates and information. If you want to apply for multiple shows in a year (or even on the same weekend - we'll get to that), then this process can get quite complicated...but with a little organization, it can be less stressful. First, let's discuss
    75 views0 comments
    Why You Need Your Own Artist Website and Tips to Build One
    melissahelene
    • Apr 15, 2021
    • 2 min

    Why You Need Your Own Artist Website and Tips to Build One

    A website is your place to shine and a space where you control your audiences' experience. You can take them on a journey through your work, your processes, your story and guide them along the way. A website, blog, online gallery or portfolio allows you to showcase your work in exactly the way you want. You can tell stories and share information about each piece, as well as provide information about how you work and where they can see your work in person. Having your own plat
    44 views0 comments
    Imposter Syndrome and How to Kick It!
    colorcodedcreative
    • Apr 7, 2021
    • 4 min

    Imposter Syndrome and How to Kick It!

    Do you ever feel like people are going to call you out for not being an expert or a "real [insert your chosen title here]"? Do you feel like you don't truly belong within your industry or fit into the mold like everyone else? Imposter syndrome is SO REAL and more common than you'd think - especially for women. I deal with imposter syndrome all the time as a professional artist and now artist coach with no degree or professional training in the fine arts, business, or coaching
    28 views0 comments
    Social Media Topic Ideas for Artists
    melissahelene
    • Apr 1, 2021
    • 2 min

    Social Media Topic Ideas for Artists

    50 Social Media Topic Ideas for Artists Social media marketing is about building a community and strengthening relationships with your audience, which means that you need to be intentional with what you post and consistent in showing up to engage with your audience. If you're struggling to come up with things to post, other than your finished artwork, I have a list of 50 ideas to help kickstart your content strategy and planning. Grab the free download of this list! 1. Finish
    54 views0 comments

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    Scratchboard - melissahelene.mason@gmail.com

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