Why do I need an email list? What would I even say in a monthly email? Do people want to hear from me? Don't they just want to see the art? These are all valid and popular questions I get when I start to talk about email lists. But your email list is the life-blood of your business. As artists, we spend a lot of time trying to find and cultivate collectors for our work - hopefully those that return time and time again. Some of us spend a lot of time on social media trying to

After participating in my first two juried art festivals of summer 2021, it feels very appropriate and timely that we are discussing what to expect when you show your work at an art festival and the things to do afterward. This is part three of my series about juried art festivals - if you missed part one (applying) or part two (preparing), be sure to check those out too! Let's dive in! LOAD IN: each festival will have specific instructions for how and when to arrive to their

Do you ever feel like people are going to call you out for not being an expert or a "real [insert your chosen title here]"? Do you feel like you don't truly belong within your industry or fit into the mold like everyone else? Imposter syndrome is SO REAL and more common than you'd think - especially for women. I deal with imposter syndrome all the time as a professional artist and now artist coach with no degree or professional training in the fine arts, business, or coaching

50 Social Media Topic Ideas for Artists Social media marketing is about building a community and strengthening relationships with your audience, which means that you need to be intentional with what you post and consistent in showing up to engage with your audience. If you're struggling to come up with things to post, other than your finished artwork, I have a list of 50 ideas to help kickstart your content strategy and planning. Grab the free download of this list! 1. Finish

Building a successful career as an artist requires more than just creating beautiful works of art. You must don hats of every shape and color - head of marketing, customer service rep, technical support, accountant, packaging and shipping...you name it. If your goal is to build a sustainable career that you can support yourself on or contribute to your family income, then you also must think like a business owner. Your art is your business! One of the most important tasks of