Why do I need an email list? What would I even say in a monthly email? Do people want to hear from me? Don't they just want to see the art? These are all valid and popular questions I get when I start to talk about email lists. But your email list is the life-blood of your business. As artists, we spend a lot of time trying to find and cultivate collectors for our work - hopefully those that return time and time again. Some of us spend a lot of time on social media trying to

After participating in my first two juried art festivals of summer 2021, it feels very appropriate and timely that we are discussing what to expect when you show your work at an art festival and the things to do afterward. This is part three of my series about juried art festivals - if you missed part one (applying) or part two (preparing), be sure to check those out too! Let's dive in! LOAD IN: each festival will have specific instructions for how and when to arrive to their

Building a successful career as an artist requires more than just creating beautiful works of art. You must don hats of every shape and color - head of marketing, customer service rep, technical support, accountant, packaging and shipping...you name it. If your goal is to build a sustainable career that you can support yourself on or contribute to your family income, then you also must think like a business owner. Your art is your business! One of the most important tasks of

Do you ever feel overwhelmed by your physical or mental space? Do you forget to do things because you don't have a central location for your projects and tasks? Does managing your business finances give you butterflies? If your answers were YES, please know that you are certainly not alone and I am here to help you straighten that all out. My superpower is organization and I have FIVE tips to help you organize your work and your business! Organization will save you time, mone

Social media marketing is a beast and we are all trying to figure out how to harness its magical powers to our advantage. Instagram, in particular, is amazing for artists and makers because it is a highly visual platform. With a little work and intentionality, Instagram can be a great tool for you to build your audience, gain feedback from your followers, connect and engage with other artists, teach others, build your email list, and sell your work! There are no magical formu

Knowing and understanding the finances of your business is probably the most important part of being an entrepreneur! I know it feels complicated and frustrating most of the time. It is an easy thing to sweep under the rug until tax time, but you need to know where your business stands, so you can plan appropriately for the future. As the owner of your business, it is your responsibility to understand your finances. Plain and simple. You can get help from a bookkeeper or acco