Let's Not Let It Be A Fad It's no secret that 'Going Green' is a popular advertising + marketing slogan being used by every different product that you can think of right now. The 'Green Revolution' is a fad, there's no denying that. I hope, however, that the core principles guiding this current cultural movement are not lost on us when the 'glamour' of being 'green' - a green company, a green consumer, a green advocate - is overshadowed by the next 'big thing'; the core pri